2012 Brazil Building Materials Exhibition FEICON【Exhibition 27-31 March 2012 (next year)Venue An annual international exhibition center[Organizers] Reed and Alcantara Machd,Chinese group exhibition Beijing the Reed Air International Business Exhibition Co., Ltd. (International Building Materials Division Cai Rui)The exhibition is sponsored by the world's largest exhibition group Reed (REED) and Brazil's most powerful the Alcantara Machdo Exhibition Company jointly organized since 1990, held for the first time, the Fair has become the largest of South America's most influential comprehensive building materials exhibition, is an important trade platform for global building materials enterprises to enter the Brazilian and Latin American markets, the show attracted the attention of Brazil, Chile, Argentina, Mexico, the United States and even around the world buyers.Show ReviewAbout 150,000 visitors from 35 countries came to the exhibition area of ​​85,000 square meters, in Sao Paulo, Brazil, in 2011 international building materials, hardware and kitchenware, sanitary equipment exhibition, visited 750 brands from Brazil's local and overseas products.According to statistics, Chinese enterprises participating this year than last year, twice the Chinese exhibiting companies a total area of ​​over 4000 square meters, has nearly doubled over last year. Foshan enterprises more than 50 exhibitors, mostly ceramic enterprises and aluminum companies, there are many trading companies, import and export companies participated in the exhibition.The Brazilian tile main export markets include: the United States, Paraguay, Dominican Republic, Argentina, Uruguay, Trinidad and Tobago, Chile, Angola, Jamaica and Canada and other. It is understood that, in the distribution of the ceramic export market in Brazil in 2009, South America, accounting for 30.71%. The huge ceramic exports in Brazil and South America as the main export market of these two factors has become an important driving force of "Made in China" rushing Brazil.The Brazilian market is booming among the huge market potential. This show can bring a certain amount of publicity, to to allow Brazil or neighboring countries to know that the Chinese brand, based in Brazil, the South American, which is the biggest attraction of the Chinese enterprises. Looking now, Chinese tiles India and Pakistan have implemented anti-dumping, the EU has announced anti-dumping tax rate, the Southeast Asian countries are also in the pipeline protection measures, the Middle East, African countries in turmoil, the entire Earth only South American piece of 'Pure Land'.The buyers of this exhibition the local Brazilian mainly also from neighboring South American countries such as Argentina, Venezuela, Peru, Paraguay, Uruguay.Scope of Exhibits:◆ stone class: stone materials, marble, granite, floor tiles, wall tiles, art pottery, limestone, stone coated steel roofing tiles etc.;◆ Building materials: carpets, doors, wood flooring, plywood, ceiling and wall materials, insulation materials, upholstery, paint, paint, Jacuzzi, whirlpool tubs and; steel doors and windows and equipment, sheet profiles and equipment, sound and thermal insulation material, aluminum plate, wire and cables, rubber products, security, fire-fighting equipment, etc.; industrial security doors, garage doors, tubular motor, roller shutter doors; stone coated steel roofing tiles◆ heating refrigeration and ventilation equipment: air-conditioning systems, solar technology, fuel device, gas installations, thermal cycle and the use of air heaters, ventilation units, heat exchangers, boiler equipment, fuel and fuel handling equipment, pumping equipment, etc.;◆ Construction Machinery: template, scaffolding, construction equipment, vehicles, construction machinery, concrete equipment;◆ Hardware Tools: fittings, fasteners, construction tools, garden tools, etc.;◆ Electrical lighting equipment: electrical equipment, indoor and outdoor lighting, electrical switches, wire and cable, building automation equipment,stone coated roofing tiles etc.;Limit of exhibits(The following is the Brazilian trade union boycott the products will not be allowed to participate in this exhibition)Faucet, shower, bathtub (except Jacuzzi), toilet (covers and accessories), vanities, shower compartments, PVC products (pipes, fittings, plates), valves, padlocks, door locks and accessories, metal accessories (latch, folding handle hanging towels, etc.) as well as energy-saving lamps.Market analysisNeiba Xi will be held in the next five years, two major events: the 2014 World Cup and the 2016 Summer Olympics. There is no doubt that Brazil, has become the focus of the world!Ricardo Schaefer, vice president of the Brazilian Export and Investment Promotion Board in the 2010 Shanghai World Expo, when mentioned in the interview with this reporter: these two events require a massive mobilization of the host country, through the construction of various projects to promote the expansion of national infrastructure and modernization, the total cost of these projects could be as high as $ 80 billion. Infrastructure construction mainly includes: the construction of stadiums and transport facilities, real estate and catering development of the hotel industry. Undoubtedly, successfully hosted the 2008 Olympic Games in China will become its most important partner.However, the financial crisis is not yet over, the market is still in Europe, North America and other weak among the South American market for domestic enterprises is still an emerging market, domestic enterprises have expressed a great deal of interest, but also full of opportunities and challenges market.Market OverviewBrazil's population of 180 million, per capita gross national product of living in Latin America first. According to the Chamber of Commerce of the construction industry in Brazil, the Brazilian government increased by tens of billions of dollars invested in the infrastructure sector, the Brazilian construction market accounted for nearly half of the market share in Latin America, Brazilian industrial buildings increasing rate of 20% per annum over the past few years, Brazil's total construction spending more than 150 billion U.S. dollars in 2007.Market data analysis:With Brazil, the Sao Paulo Stock Exchange, with the merger of the Brazilian Mercantile Exchange, Brazil has the second largest stock exchange in the American continent, and its market value will reach 18 billion U.S. dollars, second only to the Chicago Mercantile Exchange, the latter market The value of $ 27.68 billion. Brazil building materials Dealers Association said in a report, with the 2014 World Cup and the 2016 Olympic Games construction projects have started, while the Brazilian government will further the implementation of the Accelerated Growth Plan (PAC) and "My Life, My Home" housing plan, Brazil's building materials market sales prospects. Brazil is also the world's second largest floor tile market.Market development strategy recommendations: South America is the export of our products in key areas of architectural ceramic, stone, architectural hardware, sanitary ware products with reliable quality and low prices on the international market has achieved a high reputation and market share . China's mechanical and electrical, hardware and building materials in recent years, exports mainly concentrated in Europe and North America, in Europe and the United States market is relatively saturated, competitive circumstances, the choice has not been fully developed, the huge potential for the South American market is the contemporary Chinese architecture sanitary products enterprise market to develop workable solutions.Brazil's building materials market characteristics:1) the price of similar products in the Brazilian market is six times the Chinese market -8 times;2) Brazil is not yet the ability and technology to produce such Chinese products as delicate, distinctive products;3) Brazil buildings generally outdated, need comprehensive renovation of the building materials of their own resources are relatively abundant resources but lack the ability to become a commodity;4) Brazilian decorative desires is much higher than the Chinese people, every three years indoors be sure to re-decorate, but it is this city cosmetic habits demand the formation of a special relationship between supply and demand in the building materials market in Brazil.In addition, the western Pacific coast countries of South America is located in the circum-Pacific seismic belt, earthquake-prone, the show is the only large building materials exhibition in South America.edited by stone coated roofing tiles